Jordan Latourelle
Founder and Executive Vice-Chair @ Tough Commerce
Founding Partner @ StrongForce.ai
Y Combinator (YC W20) and L-Spark Alumni
Jordan, an alumnus of two prestigious accelerators—Canada's L-Spark and Silicon Valley's Y Combinator—brings a wealth of accelerator experience to the table. As the founder of Tough Commerce, he pioneered a next-generation commerce engine transforming traditional industries into the digital era. TC serves as the central software for these companies, encompassing a wide array of functionalities such as e-commerce, logistics, dispatching, scheduling, real-time delivery, payments, customer portal, driver application, maintenance, inventory, e-invoicing, AR automation, and more.
Jordan is a product-focused founder who firmly believes in building great companies on the foundation of exceptional products. With Tough Commerce, he successfully secured over $9 million in funding from both angel investors and institutional backers from Canada, Us, Europe and from Silicon Valley.
Jordan is also an angel investor in multiple Y Combinator backed startups and is the Founder of StrongForce AI through our venture studio.